Top 5 Social Apps Performance in the US for Q4 2023

During the fourth quarter of 2023, the top five social apps in the United States, namely TikTok, Instagram, Facebook, Threads, and Reddit, demonstrated significant trends and performance metrics. Here's a comprehensive overview based on Sensor Tower data.

TikTok from TikTok Pte. Ltd. experienced a robust increase in weekly revenue, culminating at around $19.9M in the last week of December. Weekly downloads fluctuated but peaked at approximately 1.34M during the same period. Active user numbers remained relatively stable, averaging around 94M throughout the quarter.

Instagram, published by Instagram, saw its weekly revenue peak at $1.6M in the final week of December. Downloads showed an upward trend towards the end of the quarter, reaching about 847K. Active users hovered around 110M, maintaining a consistent user base.

Facebook from Meta Platforms, Inc., reported a steady revenue stream, peaking at $895K in late November. Downloads varied slightly but saw a high of approximately 694K in December. The platform maintained a strong active user base, averaging around 224M.

Threads, another offering from Instagram, recorded notable growth in weekly downloads, peaking at around 1.19M in the week of December 18. Active users also increased, reaching approximately 11.3M by mid-December.

Reddit, published by reddit Inc., showed a significant increase in weekly revenue, topping at about $56K in December. Downloads were relatively stable, peaking at around 385K in the last week of December. Active users also saw a gradual increase, reaching 23.4M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.